A cross between a business book and a storybook, How Coca-Cola Took Over the World is a collection of 101 accessible, enjoyable and informative tales of some of the world s greatest brands, including Tiffany s, Mercedes, Apple, Pinterest, Chanel No. 5, Corona, Brewdog, Spanx, LG, KFC, WWF, Guinness World Records and Coca-Cola. The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation, and repositioning and renovation. For each story, the author has drawn a moral a marketing principle that can be applied to many brand and marketing challenges facing businesses today. When pulled together as they are by the author in the final chapter, they provide the reader with a compelling and inspirational toolbox."
Turn Your Everyday Insights into the Next Big Thing
Where will your next big idea come from? Analyzing hard data? A corporate brainstorming session? Customer focus groups? Or closer to home? Successful entrepreneurs don't wait for proof that their idea will work. They learn to trust their gut and go. In Hunch, bestselling author and business adviser Bernadette Jiwa shows you how to harness the power of your intuition so you can recognize opportunities others miss and create the breakthrough idea the world is waiting for. She explores inspired hunches, from one that led to the launch of the breakout Goldiblox brand, to another that helped a doctor reduce infant mortality around the world. Filled with success stories, reflection exercises and writing prompts, Hunch is the indispensable guide to embracing your unique potential and discovering your own winning ideas. 'This brilliant little book is sure to inspire the next new meaningful product or company' - Ivy Ross, VP Design, Google
At the age of 26, Warren Buffett founded Buffett Partnership Limited, which lasted from 1956 to 1970. During this time he wrote 33 letters to his small but growing group of partners. These letters chronicle his thoughts, approaches and reflections in the period immediately prior to his Berkshire Hathaway tenure - one that saw an unprecedented record of investing success. This early period was astonishing: in 1968 he beat the Dow by more than 50%. Because Buffett wanted to ensure that his partners understood his process, he wrote letters. In them, he sets out what he termed "ground rules" for investing that remain startlingly relevant today for every type of investor - from beginners to sophisticated pros. Warren Buffett's Ground Rules brings together, for the first time, and with Buffett's blessing, the key investment principles and teachings the letters reveal. Here you will find the basis for Buffett's contrarian diversification strategy, his almost religious celebration of compounding interest and his tactics for bettering market results by at least 10% annually. Quoting extensively and directly from Buffett, equity research expert Jeremy Miller introduces us to the timeless advice the letters contain, demonstrating a set of highly effective investment strategies that continue to resonate today.
How Everyday Signs Can Help Us Navigate the World's Turbulent Economy
She predicted the financial crisis. She predicted Brexit. She predicted Trump. Now Dr Pippa Malmgren shares the signals that will protect you from the next surprise. Drawing on a wonderful range of examples - from magazine covers and supermarkets to public protests - SIGNALS is the fascinating story of the world economy told in the language of everyday objects, places and events. Malmgren explains why the size of chocolate bars, steaks and apartments are shrinking, and why the increasing near misses between America's spy planes and the fighter jets of China and Russia are no coincidence. Rising costs and inflation are breaking the social contract between citizens and their states, causing the rise of anti-establishment voting, the return of social unrest to emerging markets and resistance to mass immigration. If the only solution is innovation, then the key question is whether governments support efforts to invest in the economy of tomorrow. Written with refreshing clarity, SIGNALS shows us who is already building the future and how to be part of it.
"I read this book with the excitement that the people of his day must have read John Maynard Keynes's General Theory. It is brilliant, thrilling and revolutionary." (George Monbiot). Economics is broken. It has failed to predict, let alone prevent, financial crises that have shaken the foundations of our societies. Its out-dated theories have permitted a world in which extreme poverty persists while the wealth of the super-rich grows year on year. And its blind spots have led to policies that are degrading the living world on a scale that threatens all of our futures. Can it be fixed? In Doughnut Economics, Oxford academic Kate Raworth identifies seven critical ways in which mainstream economics has led us astray, and sets out a roadmap for bringing humanity into a sweet spot that meets the needs of all within the means of the planet. En route, she deconstructs the character of "Rational economic man" and explains what really makes us tick. She reveals how an obsession with equilibrium has left economists helpless when facing the boom and bust of the real-world economy. She highlights the dangers of ignoring the role of energy and nature's resources - and the far-reaching implications for economic growth when we take them into account. And in the process, she creates a new, cutting-edge economic model that is fit for the 21st century - one in which a doughnut-shaped compass points the way to human progress. Ambitious, radical and rigorously argued, Doughnut Economics promises to reframe and redraw the future of economics for a new generation. "Brimming with creativity, Raworth reclaims economics from the dust of academia and puts it to the service of a better world." (Tim Jackson, author of Prosperity Without Growth).
"This book blew my mind." (Adam Grant, bestselling author of Originals). A former FBI hostage negotiator offers a new, field-tested approach to negotiating - effective in any situation. After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a kidnapping negotiator brought him face-to-face with bank robbers, gang leaders and terrorists. Never Split the Difference takes you inside his world of high-stakes negotiations, revealing the nine key principles that helped Voss and his colleagues succeed when it mattered the most - when people's lives were at stake. Rooted in the real-life experiences of an intelligence professional at the top of his game, Never Split the Difference will give you the competitive edge in any discussion. "Filled with insights that apply to everyday negotiations." (Business Insider). "Chris Voss has few equals when it comes to high-stakes negotiations. Whether for your business or your personal life, his techniques work." (Joe Navarro, former FBI Special Agent and bestselling author of What Every BODY is Saying).
A Sunday Times Bestseller We live in a time of unprecedented upheaval, with questions about the future, society, work, happiness, family and money, and yet no political party of the right or left is providing us with answers. Rutger Bregman, a bestselling Dutch historian, explains that it needn't be this way. Bregman shows that we can construct a society with visionary ideas that are, in fact, wholly implementable. Every milestone of civilization - from the end of slavery to the beginning of democracy - was once considered a utopian fantasy. New utopian ideas such as universal basic income and a 15-hour work week can become reality in our lifetime. This guide to a revolutionary yet achievable utopia is supported by multiple studies, lively anecdotes and numerous success stories. From a Canadian city that once completely eradicated poverty, to Richard Nixon's near implementation of a basic income for millions of Americans, Bregman takes us on a journey through history, beyond the traditional left-right divides, as he introduces ideas whose time has come.
The return of the best-selling, award-winning economist extraordinaire With the same powerful evidence, and range of reference, as his global bestseller Capital in the Twenty-First Century - and in columns of 700 words, rather than 700 pages - Chronicles sets out Thomas Piketty's analysis of the financial crisis, what has happened since and where we should go from here. Tackling a wider range of subjects than in Capital, from productivity in Britain to Barack Obama, it comprises the very best of his writing for Liberation from the past ten years. Now, translated into English for the first time, it will further cement Piketty's reputation as the world's leading thinker today.