Tough Mudder is not a race. It's a challenge.Unlike other endurance events, Tough Mudder encourages team spirit. The course's design forces you to seek help from others and with twenty obstacles, forty tons of ice and five hundred thousand litres of Grade-A mud set over ten to twelve miles, you're going to need it.This revival of community is the key to the company's success. In It Takes a Tribe, co-founder and CEO Will Dean explores the mental, physical and social principles behind the experience and reveals how he built a global tribe. Arguing for clear principles, bravery and persistence, Dean shows a new generation of entrepreneurs why it's important to create a brand that people identify with and love.It Takes a Tribe is the astonishing inside story of Tough Mudder, and a textbook for anyone looking to start a business or find more followers.'Gripping - reveals what it takes to stand by your values' ADAM GRANT, Wharton professor and bestselling author of Originals and co-author of Option BWill Dean is co-founder and CEO of Tough Mudder. Will was included in Fortune's '40 Under 40' list and received the US National EY Entrepreneur Of The Year Emerging Award. He was born in the UK and is a graduate of the University of Bristol and Harvard Business School. Prior to founding Tough Mudder, he worked as a counter-terrorism officer at the UK Foreign and Commonwealth Office. He divides his time between London and New York.
Everyone should work for themselves. But don't cashflow forecasts, tax returns and P&Ls all sound a bit of a faff? Fear not: help is at hand. In Business for Bohemians, Tom Hodgkinson combines practical advice with laugh-out-loud anecdote to create a refreshingly candid guidebook for all of us who aspire to a greater degree of freedom in our working lives. Whether you dream of launching your own startup or profiting from your creativity in your spare time, Business for Bohemians will equip you with the tools to turn your talents into a profitable and enjoyable business. Accounting need no longer be a dark art. You will become au fait with business plans and a friend of the spreadsheet. You will discover that laziness can be a virtue. Above all, you will realise that freedom from the nine-to-five life is achievable - and, with Hodgkinson's comforting, pragmatic and extremely funny advice at hand, you might even enjoy yourself along the way.Tom Hodgkinson is the founder and editor of The Idler and the bestselling author of How to be Idle, How to be Free, The Idle Parent and Brave Old World. In 2011 he and his partner Victoria launched the Idler Academy of Philosophy, Husbandry and Merriment, a business which offers online and real-world courses in the liberal arts and practical skills, from philosophy and ukulele to business skills and singing.
The Secret Deals that Changed our World. Twelve secret deals that revolutionised everything we do, including money, the food we eat, what we buy, and the drugs we take to stay well. These deals never made the news, they were made high up in the boardrooms, on golf coures, and in luxury cars, each sealed by a handshake that would change the world. This is the story of those twelve handshakes.
Fifty Inventions that Shaped the Modern Economy paints the epic picture of economic change in an intimate way, by telling the stories of tools and ideas that had far-reaching and unexpected consequences.
Of all the spate of recent books seeking to shed light on the sometimes arcane world of economics, we still need a narrative that would map the evolution - or rather, rollercoaster - of ideas about economics on to a broader history-loving audience. This is that book.